Athletes. Gear. Trips. Relationships. Free for Solarium retainer clients · $195/month for any other earth-based brand that wants in. Not profit sharing; resource and network sharing. Here's how every piece of it actually works.
Solarium Marketing is an agency. You hire us for web, paid media, SEO, content, analytics, and brand work on a retainer or project basis. The Earth Co-op is something different: a membership network of earth-based brands that shares athletes, gear, trips, and relationships so every member gets reach that none of them could fund alone.
Big outdoor brands spend millions every year on sponsored athletes, gear testing programs, and in-person retreats that make their marketing feel like a community. Smaller brands cannot afford that in isolation. A co-op is the version that works at their scale. You contribute what you can (gear to the loaner kit, a trip slot, a content shoot) and you draw from a pool that's an order of magnitude larger than anything you'd build alone.
Two paths in. If you're a Solarium client, co-op membership is already yours, free. If you're not, and you don't want or need agency services, you can still join as a public member for $195/month ($1,950/year, save ~17%). No membership cap. No waitlist. Just a bigger pool to draw from every season.
The co-op books trips with its guide, outfitter, and host members. Rafting with our rafting companies, climbing with our guide services, staying at our lodge members, touring our nursery and farm members. Priority access, co-op rates, and a standing invitation to every trip we run.
For non-guide members (gear brands, nurseries, land trusts, athletes), this is the fastest way to meet the guides, athletes, and hosts you'll eventually sponsor, collaborate with, or sell into. For the guides and hosts, it's guaranteed shoulder-season volume from a network of people who already know and talk about your work.
The athletes, guides, and creators we sponsor across the co-op get cross-promoted for every member brand. Your gear on their feet. Their audience meeting your story. The content compounds across channels instead of disappearing after one post, because every asset serves three members, not one.
This is the single hardest thing for a small brand to afford on its own. Most of our gear-brand members couldn't fund a sponsored climber or racer in isolation. As a pool, we can.
Gear-brand members contribute product to the co-op loaner kit. Guide and outfitter members borrow what they need for the season. Every piece gets field-tested by people who actually use it, and the footage, feedback, and product shots feed back into everyone's content plan.
For gear brands, this is free, honest, in-the-field product testing with people who can actually break it, instead of paid creators who never will. For guides, outfitters, and athletes, it's access to current kit without the capital hit. The footage and stills that come out of this are some of the best assets our content team produces all year.
Once a year, members gather in person for a three-day field trip. Shared shoots. Cross-referrals. Introductions over a bonfire. The kind of relationship building that makes the co-op more than a logo in a list, and makes next year's content calendar a lot easier to fill.
Location rotates yearly. Past and planned hosts include a climbing school in the Tetons, a rafting outfitter in central Oregon, and a native-plant nursery in North Carolina. The format is intentionally light: no conference, no keynote, no sales pitch. Just members, the place, and three days of time together.
Hire Solarium Marketing as your agency and the co-op comes with it, free. Or join directly as a public member without any agency engagement. Either way you get full access to the shared pool.
A short application. We use it to make sure the co-op will genuinely move your business, and to start matching you with the right athletes, trips, and gear from day one. No application fee, no commitment to apply.
Embed your Google Form by replacing the placeholder block in coop.html with the iframe code. Quick reference below.
<iframe
src="YOUR_GOOGLE_FORM_EMBED_URL"
width="100%"
height="1400"
frameborder="0"
marginheight="0"
marginwidth="0">
Loading application…
</iframe>Until then, applications can come straight to hello@solariummarketing.com.
Not sure if your brand fits? Want to see the current member list? Have a specific question about athletes, gear, or trips that the FAQ didn't answer? Email is the fastest way through. Every inquiry gets a personal reply from Cam.
hello@solariummarketing.com