San Diego, CA · Now accepting clients

Your brand
deserves to be seen.

Solarium Marketing uses data science to decode how platform algorithms decide what gets seen. We build your marketing strategy — social, SEO, ads, content — around what the algorithms actually reward.

Let's Chat — It's Free → See How I Can Help
347%Avg. reach increase
2.4xROAS improvement
89M+Impressions engineered
The Person Behind the Data

Hey, I'm Cam.

I started Solarium because I kept seeing the same thing: talented businesses creating great content that nobody was seeing. The problem wasn't the content — it was that nobody was paying attention to how the platforms actually decide what to show people.

With a Master's in Data Science from Harvard and experience as a marketing strategist, I sit at the intersection of data and creativity. I genuinely love digging into the numbers and finding the "aha" moment that unlocks growth for a brand.

When I'm not building algorithm models, you'll find me somewhere near the ocean in San Diego. I'd love to hear about what you're building.

🎓 Harvard — Data Science, MA 📊 Python & SQL 📍 San Diego, CA
Cameron Souza
ENGAGEMENT_VELOCITY +42% WATCH_THROUGH_RATE 0.87 SAVE_RATIO +18% CTR_PREDICTION 0.94 FEED_RANK_SCORE 94.2 SESSION_TIME +3.1min SHARE_DEPTH 2.4x E-E-A-T_SCORE 0.91 ENGAGEMENT_VELOCITY +42% WATCH_THROUGH_RATE 0.87 SAVE_RATIO +18% CTR_PREDICTION 0.94 FEED_RANK_SCORE 94.2 SESSION_TIME +3.1min SHARE_DEPTH 2.4x E-E-A-T_SCORE 0.91
How I Help

The full marketing toolkit,
with a data science edge.

I do all the things a great marketing partner should — social, SEO, ads, content, email, brand. The difference is that every decision I make is informed by what the algorithms are actually rewarding right now.

🌐

Web Design & Development

Your website is your home base. I'll design and build a site that looks great, loads fast, and is structured so search engines love it from day one.

Data-informed
📊

Social Media Marketing

I'll figure out what each platform's algorithm wants to see from your brand — then we'll build a content plan around it. No more posting and hoping.

Data-informed
🎬

Content Creation

Video, graphics, copy, blogs — I'll produce the content your brand needs, optimized for the platforms you're on. Quality work that algorithms actually push.

Data-informed
🔍

SEO & AI Search

Google's always changing. I model what it's rewarding right now — trust signals, entity mapping, AI Overviews — so your content gets found.

Data-informed
💰

Paid Ads

Ad platforms have their own algorithms too. I find the patterns in auction dynamics so your budget works harder and reaches the right people.

Data-informed
📧

Email Marketing

Inbox placement is an algorithm — most people don't think about it that way. I'll help you land in inboxes, not spam folders, at the right time.

Data-informed
📈

Brand Strategy

Your brand identity should work for you across every channel. I'll help you build positioning and messaging that algorithms naturally want to surface.

Data-informed
📱

Analytics & Reporting

Custom dashboards that actually make sense. I'll track what matters, cut through vanity metrics, and show you exactly what's driving growth.

Data-informed
🤝

Consulting & Training

Want to learn how to think algorithmically yourself? I offer one-on-one consulting and team workshops to level up your marketing IQ.

Data-informed
View Full Services & Pricing →
On the House

Let's start with a free audit.

Before we talk about anything else, I'll take a look at your current content and show you what's working, what's not, and what quick wins are sitting right in front of you. No sales pitch, just useful insight.

  • ✓ How each platform's algorithm sees your content
  • ✓ The top signals you're currently missing
  • ✓ How you stack up against competitors
  • ✓ Quick wins you can act on right away
  • ✓ Zero commitment — it's genuinely free
Let's Take a Look →
0
Average algo score after optimization
Working Together

Here's what it looks like.

STEP 01

We Talk

I'll run a free audit on your content and we'll hop on a call to walk through what I find. No pressure, just clarity.

STEP 02

I Build Your Playbook

I create custom models for your specific niche and platforms. This becomes the foundation for everything we do together.

STEP 03

We Launch

I execute your marketing — content, ads, SEO, social — all informed by the model. You'll see exactly what's happening and why.

STEP 04

We Keep Growing

Algorithms change all the time. I keep my finger on the pulse so your strategy evolves with them. No scrambling.

Kind Words

What clients are saying.

★★★★★
Cam showed us which TikTok signals were throttling our content. Our FYP rate went from 8% to 67% in six weeks.
JR
Jamie Rodriguez
Head of Growth, NovaBrand
★★★★★
He predicted a YouTube algorithm shift two weeks early. We gained subscribers while competitors lost them.
SK
Sarah Kim
CMO, Elevate Studios
★★★★★
18 months stagnant on Google. Cam found the missing trust signals. Page one for 34 new keywords in Q1.
MT
Marcus Thompson
VP Digital, Apex Health
Say Hi

I'd love to hear about what you're working on.

Drop me a note and I'll get back to you within a day. If you want the free audit, just say so — I'll have it ready within 48 hours.